“Over the past 5 years since I started the online course in idea generation I have worked with over a hundred people in small groups from engineers to lawyers, from hr managers to design students and they all share the same trait. They are all unique individuals with a different background, upbringing and interests as well as professional skills. It is in that mix of life and work experience that ideas come to life. What surprised me the most is that regardless of their background and experience with creative, original thinking over 98% were capable with some basic guidance to generate and develop powerful, original ideas. Both my design students at one the world’s top design institutions to the most technically savy and socially ‘challenged’ engineers at the world’s smartest square kilometre. The exact same assignments yielding the same high level and often poetic results. At first I thought it was my teaching. I am so glad I was wrong.”

Marijn van der Poll


Format: 5 weeks, online. You do the work within set deadlines when you have time, individually. Total learning effort is app. 15-20 hrs.  We teach in small groups with lot’s of interaction between participants including a buddy system and personal feedback.

  • over 2 1/2 hrs of video lectures and spoken keynotes in micro modules
  • 3x 1 hour online F2F group sessions with the class and instructor
  • a shared learning experience with other professionals
  • 8 in depth assignments where you apply the knowledge directly
  • personal feedback
  • weekly group video feedback
  • a certificate of completion

Send us an email. We will get in touch and supply you with details regarding the tuition and course schedule .