We conduct workshops on the ideation process using the stages and structure of Conceptual Thinking. We combine bits of relevant information with tools that people can take away and use- with group and individual exercises to experience it first hand. We use the group setting to apply an individual approach to developing ideas & concepts uncovering the unique set of perspectives within a group of individuals.
Lecture– 30 or 60 min inspirational lecture on the topic of structured creative thinking and its role in the 21st century workplace.
1/2 day workshop– introduction into the workings of Conceptual Thinking.
Full day workshop– immersion into the theory of Conceptual Thinking covering all three phases from the Objective to the Concept.
Co design session– 1-2 days applying Conceptual Thinking to a complex problem or project to come up with concepts as a result of structured creative analysis.
Marijn is a permanent faculty member at the acclaimed Design Academy where he teaches one course every semester. He holds an MsC degree which he focussed on developing Conceptual Thinking. He also works with the Association of Dutch Municipalities on bottom up innovation.