Divergent Thinking by ‘Dutch Masters’​

Divergent Thinking by ‘Dutch Masters’​

Our current schools are a lot like factories. Sir Ken Robinson’s famous talk/animation is a must and an insightful 12 minutes of modern education for dummies. I experienced my own version during high school being forced into a compartmentalised model with emphasis on either languages and social sciences- or maths and science. God help the individual who had […]

CONCEPT DESIGN meeting German Chancellor and Dutch Prime Minister

CONCEPT DESIGN meeting German Chancellor and Dutch Prime Minister

What do you do if you have 5 minutes to leave a memorable impression on a world leader or a CEO of a multinational? Two months ago we were asked to design the concept for a meeting between two prime ministers- Angela Merkel, Chancellor of Germany and Mark Rutten, the Dutch Prime Minister. So how? You do […]

NEW OFFICE AT WORLD’S SMARTEST SQUARE MILE

NEW OFFICE AT WORLD’S SMARTEST SQUARE MILE

  After a three month creative residency we have decided to stay and open up a satellite office at the High Tech Campus. We are running our Online Masterclass Conceptual Thinking to train the individual creative brain bringing together companies like ASML and TNO in a classroom based training process. We will also look to expand […]

MASTER THESIS- UNIVERSTIY OF NEBRASKA

MASTER THESIS- UNIVERSTIY OF NEBRASKA

The Master thesis written by Marijn van der Poll is now available for viewing through Google Scholar.   Conceptual Thinking: How To Quantify Meaning in Projects and Processes Through Structured Non-Linear Thinking.   A THESIS Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of […]

CONCEPT BLUEPRINT

CONCEPT BLUEPRINT

  Designers and engineers work better together if they speak each other’s language. This project for one of our design consultancy’s clients is an example of a productive relationship. For the exterior of this metal spectral analyser we worked together to balance manufacturing requirements and form. The conceptual basis was technology based as can be […]

SUCCESSFUL ONLINE MASTERCLASS

SUCCESSFUL ONLINE MASTERCLASS

During April and May, the first group of professionals participated in our 5 week online masterclass in Conceptual Thinking. Here is what they had to say. “This Masterclass has given me the framework to take a well-structured step back from my projects. I now have the instruments to come to insights I could not have […]

MARIJN VAN DER POLL EXHIBITS AT TEMPORARY ART CENTER

  Marijn van der Poll is exhibiting his work at the Temporary Art Centre. Designs on display include a white and black jetstream desk, the cafe racer Northcycles bicycle and a series of sketches and models of the CM426 Merlin one off car. For information on these projects visit the website and walk through the […]

PROJECT CONSULTING AT HIGH TECH CAMPUS

PROJECT CONSULTING AT HIGH TECH CAMPUS

WATERFALL ENGINEERING MAKES WAY FOR CONCEPTUAL THINKING IN R&D How a leading Research Institute and a Conceptual Designer are challenging traditional product development at the Campus You don’t need to work for long in industry to know that great ideas don’t travel very far inside organisations. They have difficulty in identifying and nurturing ideas. For […]

ONLINE MASTERCLASS HOLISTIC ANALYSIS STARTS APRIL 13TH

ONLINE MASTERCLASS HOLISTIC ANALYSIS STARTS APRIL 13TH

  You can Sign up now for the online Masterclass in Holistic Analysis starting April 13th. Learn how to develop promising ideas into game changing products and services through a step by step program. We have over 20 years experience in corporate consulting as well as research and teaching in this field. Handle complexity through […]

EXHIBITIONS: OUR WORK AT THE BIENNALE ST. ETIENNE

EXHIBITIONS: OUR WORK AT THE BIENNALE ST. ETIENNE

Do Hit no. 2 will feature prominently at the Biennale in St Etienne starting this month. It was the second prototype built from 1.25mm steel which has developed a beautiful patina over the years. Drop us a Instagram photo if you happen to visit the Museum.