'This method has given me the framework to take a well-structured step back from my projects. I now have the instruments to come to insights I could not have imagined in my usual way of strategy development.' Koen Snoeckx, director Baltan Laboratories

Our Services

ONLINE MASTERCLASS CONCEPTUAL THINKING ONLINE MASTERCLASS CONCEPTUAL THINKING

A sample of our online masterclass above What: 5 week Online Masterclass in Conceptual Thinking. Become an expert in ‘big picture thinking’ and learn the secrets to value adding features for products and services in the experience economy.  This is a course for all professionals, it is not specifically targeted at creatives. It teaches you how to ‘turn on’ inspiration and […]

PROJECT BASED-CONCEPT CONSULTING PROJECT BASED-CONCEPT CONSULTING

Our structured approach to ideation is aimed at combining strengths within the companies we work with. By bringing all experts in from the get go we are able to map the bigger picture together and identify opportunities we can immediately validate. It helps that Conceptual Thinking has clear steps that instill language into a process […]

WORKSHOPS WORKSHOPS

We conduct workshops on the ideation process using the stages and structure of Conceptual Thinking. We’ve worked on topics ranging from change management to concept creation. Typically we sit down together and match our method to the context and challenge of the group. We combine bits of relevant information with tools that people can take […]

CONCEPTUAL DESIGN CONCEPTUAL DESIGN

We can assist with the ideation phase, design a product concept to managing the entire design/ development process either in house or in our studio. We have been doing so for our clients for over 15 years ranging from industrial design to branding. If you’d like to find out more about our work, check out the projects […]

News

Divergent Thinking by ‘Dutch Masters’​

Divergent Thinking by ‘Dutch Masters’​

Posted by on Feb 15, 2017 in Uncategorized | No Comments

Our current schools are a lot like factories. Sir Ken Robinson’s famous talk/animation is a must and an insightful 12 minutes of modern education for dummies. I experienced my own version during high school being forced into a compartmentalised model with emphasis on either languages and social sciences- or maths and science. God help the individual who had […]

CONCEPT DESIGN meeting German Chancellor and Dutch Prime Minister

CONCEPT DESIGN meeting German Chancellor and Dutch Prime Minister

Posted by on Mar 15, 2016 in News, Uncategorized | No Comments

What do you do if you have 5 minutes to leave a memorable impression on a world leader or a CEO of a multinational? Two months ago we were asked to design the concept for a meeting between two prime ministers- Angela Merkel, Chancellor of Germany and Mark Rutten, the Dutch Prime Minister. So how? You do […]

Science Gallery in collaboration with Museum Modern Art New York

Science Gallery in collaboration with Museum Modern Art New York

Posted by on Mar 10, 2016 in News | No Comments

The Science Gallery in collaboration with Museum Modern Art New York presents Design&Violence, an exhibition showing our Do hit chair. Opens 14th of October. If you missed the exhibit at Marta Herford earlier this year, this is your chance to see it in Dublin. Or visit Gallery Tutti Cortex in Rotterdam where the chair is being […]

NEW OFFICE AT WORLD’S SMARTEST SQUARE MILE

NEW OFFICE AT WORLD’S SMARTEST SQUARE MILE

Posted by on Oct 23, 2015 in Uncategorized | No Comments

  After a three month creative residency we have decided to stay and open up a satellite office at the High Tech Campus. We are running our Online Masterclass Conceptual Thinking to train the individual creative brain bringing together companies like ASML and TNO in a classroom based training process. We will also look to expand […]

MASTER THESIS- UNIVERSTIY OF NEBRASKA

MASTER THESIS- UNIVERSTIY OF NEBRASKA

Posted by on Oct 23, 2015 in News, Uncategorized | No Comments

The Master thesis written by Marijn van der Poll is now available for viewing through Google Scholar.   Conceptual Thinking: How To Quantify Meaning in Projects and Processes Through Structured Non-Linear Thinking.   A THESIS Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of […]

CONCEPT BLUEPRINT

CONCEPT BLUEPRINT

Posted by on Jul 13, 2015 in Uncategorized | No Comments

  Designers and engineers work better together if they speak each other’s language. This project for one of our design consultancy’s clients is an example of a productive relationship. For the exterior of this metal spectral analyser we worked together to balance manufacturing requirements and form. The conceptual basis was technology based as can be […]

Marijn van der Poll founded his multidisciplinary design studio in 2000. His designs have been published in leading magazines such as Wallpaper and Domus. His work has been shown in museums around the world including the Victoria&Albert Museum in London and the Kunsthal in Rotterdam and is part of the collections of amongst others the San Francisco MOMA. TIME magazine voted his design Do hit as a collectable design must have.
In 2010 he was co curator of the internationally renowned Dutch Design Week. He is a permanent faculty member at the Design Academy Eindhoven. He holds a BA in Industrial Design from the Design Academy and a MSc from the University of Nebraska.
He developed Conceptual Thinking to train the individual  professional in the fine art of concept creation by structuring the ideation process.  This takes it out o f the realm of collective brainstorms and turns it into an individual targeted thinking skill. 

Our Clients

Royal Ahrend - ASML - TNO - Fokker Aerospace - Brainport Development - NTS Hermus - Syntens - SRE- Vereniging Nederlandse Gemeenten- Province Noord Brabant- Dinotec- Imec - Philips - Droog - Design Academy

contact us via email or check our contact page 

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